Featured Preview – Milan Design Week 2022
USM

Visitors of the legendary bicycle shop Rossignoli will not believe their eyes at the Milan Design Week: USM is creating a stage in pink and white for the modular furniture USM Haller. The prospect of the unique presentation alone is sure to make the hearts of all Instagram users beat faster. But they won't be the only ones to enjoy the unusual product colour pink, because the show is also intended to encourage people to think about the role colour plays in design and architecture and the emotions it arouses. USM thus offers not only a product presentation worth seeing, but also a pleasant colour space that allows visitors a short break from the hustle and bustle. While their own batteries are recharging, the multifunctional properties of USM Haller can be discovered at the same time. Thanks to the modular structure of USM Haller, it is possible to create individual models from the modular system that fit perfectly into any architecture. This is thanks to the Haller ball joint, which intelligently connects the chrome-plated tubes around which the characteristic USM panels can be attached.

If you want to experience the limited special edition in pink in your own four walls or projects, you should be quick: From 7 June 2022, the installation will be reconfigured in the form of bar trolleys, mobile pedestals, TV and home office furniture and will be available while stocks last in Switzerland, Germany, France, Austria and Italy via the specially set-up website. In addition, there is the possibility on site to design the respective dream configuration in any RAL colour via a furniture configurator. At the end of the Milan Furniture Fair, one creation will be selected from all the ideas submitted, which will then be produced as a one-off, entirely exclusively for its creator. (am)

Showroom USM:
Rossignoli Bicycles
Corso Garibaldi 71
20121 Milan

Opening hours:
6 to 12 June 2022
10 a.m. to 7:30 p.m.