TXTMSG with Ross

Apr 29, 2014

Ross Lovegrove and Adeline Seidel met in Frankfurt, or to be precise: at the Light+Building. Back then, the two arranged by txt message to meet in Milan again. But during the Salone there was so little time for even a short chat. Even the meeting for an evening cocktail in Brera, agreed with such great British charm and eloquence, didn’t happen because of all the other cocktails – that’s Milan during the Salone del Mobile. But all the back-and-forth of proposed dates by mobile-phone, all the text messages swapped, gave rise to a kind of “pen pal” setting, and the result was an interview of a slightly different kind.