The small French hotel chain Okko seeks to win out in the tight market for four-star city hotels – thanks to its design concept. Patrick Norguet designed the latest hotel, in Strasbourg.
When design becomes a market advantage
Okko Hotels – that’s the name of a small chain of French boutique hotels. Four-star accommodation with a medium price tag that tries to catch the eye with a decidedly modern design and thus stand out from all the rivals. Parisian designer Patrick Norguet has devised the interior architecture for the now eight hotel in the chain, soon to open its doors in Strasbourg. To this end he had combined industrial flair with colored surfaces. Naked concrete walls and floor coverings with neutral tones in the foyer and the rooms contrast with carefully chosen color notes. In the lobby, for example, there are petrol, red and brass hues, while the reception boasts orange and the gym gleams yellow. The selection of furniture, where the emphasis is on iconic designs of recent decades, underscores the great design standard Okko Hotels has set itself. (fap)
