ISH 2021 goes digital

Due to the worldwide development of the Covid 19 pandemic and the associated travel restrictions, Messe Frankfurt and the conceptual sponsors of ISH have decided to hold ISH 2021 digitally.

Wolfgang Marzin, Chairman of the Board of Management, Messe Frankfurt, commented in an official press release: "Over the past months, we have done everything possible to ensure that ISH 2021 can also be held as a classic trade fair with personal encounters. Unfortunately, the latest pandemic developments have led to growing uncertainty among both exhibitors and visitors. Coupled with the renewed tightening of official and corporate travel restrictions, this means it is no longer possible to hold ISH as a physical event offering the customary high standard of quality. Therefore next year, as an exceptional measure, there will be an exclusively digital ISH, which will be the industry's central virtual platform for business and exchange of information. Here we shall be able to bundle all exhibitor activities and link them with our own facilities in an intelligent way. We will contact the exhibitors very soon with an interesting package of services, as well as activate our international sales networks to attract visitors."

Wolfgang Marzin further assures all exhibitors that they will be able to participate, including those who had decided not to take part in a physical ISH.

The planned services at the digital ISH include a wide variety of interesting features including, for example, exhibitor presentations (products, specifications, videos, contact persons, chat function, one-to-one video calls), as well as intelligent, AI-aided matchmaking with suitable business contacts for lead generation. Additionally, there will be live streams and on-demand transmissions of the programme of events, as well as an appointments system for online meetings with exhibitors. All features will be available worldwide during the event around the clock and across all time zones. (am)