Materially special

“Without trade shows we wouldn’t have been able to build and design our hotel nearly as easily,” explains actress Jessica Schwarz, who not only embodied Romy Schneider in the well-known biography, but also runs the boutique hotel “Die Träumerei” complete with café in her home town of Michelstadt in the Odenwald. “I’m already looking forward to getting plenty of new inspiration for our rooms at the next Heimtextil.” 

Be it hoteliers, interior designers or decorators, at Heimtextil in Frankfurt/Main, the world’s largest specialist fair for home and contract textiles, interested specialists can get an excellent overview of and valuable inspiration for commercial properties from the current range of wallpapers, curtains, blinds, upholstery, rugs, bed linens and much more. To facilitate orientation there will be specific offerings for each of the special-interest groups. Hence under the title “Interior.Architecture.Hospitality” there will be presentations, further training opportunities, guided tours and innovation prizes which are all summarized for interior designers in a special guide. For decorators, the complete “Heimtextil Insider” package offers plenty of opportunities to help make a visit to the exhibition more enjoyable and informative.

For interior designers and interior decorators from the German-speaking world, a new website is available at www.meineheimtextil.de, which provides a first informative introduction to the Heimtextil. “With ‘Meine Heimtextil’ we wanted to show that our exhibition is not only growing further, but also growing closer together. Here, great emphasis has been placed on Heimtextil targeting the domestic market in particular, despite its size and international nature,” says Olaf Schmidt, head of the Textile Exhibitions department at Messe Frankfurt, explaining the new online presence.

Anyone not wanting to miss out on the particularly relevant trends at the exhibition should visit the “Theme Park” in hall 6.0, where they can immerse themselves in a variety of themed “worlds,” which are being put together by the international trend bureau Carlin/Exalis under the keyword “Explorations.” Visitors can take an advance look through the keyhole at upcoming developments and trends via a blog.

One effective and inspiring feature will be the expert-guided tours for interior designers and designers of selected contract-textile suppliers, which will take place on all days of the trade fair organized by the “Salon Interior.Architecture.Hospitality” and leaving from the foyer of hall 4.0. For those interested in hotels, interior designer Corinna Kretschmar-Joehnk will be guiding a tour on January 12, which will be supported by hospitality journal Allgemeine Hotel- und Gastronomy Zeitung (AHGZ). The Hessen branch of the Association of German Interior Architects/Designers (BDIA) is offering special tours that will take place on Tuesday, Wednesday and Thursday.

Hoteliers and interior designers are also the target audience for specialist presentations that will be offered daily at the “Salon Interior.Architecture.Hospitality.” The lectures organized by AIT magazine, for instance, will include an expert discussion on “Temporary, individual, innovative – hybrid hotel worlds as a vision” on Thursday, January 12. On the same day a series of presentations organized by Hotelforum will provide information on “The importance of interior design for a hotel’s brand image,” including the Libertine Lindenberg Hotel in Frankfurt/Main, the new Roomers in Baden-Baden and the first 25hours Hotel in France. On January 10 the BDIA is organizing a training day for interior designers under the title “Trend-oriented color and material design.”

This year’s Heimtextil will once again include first-rate awards to be presented to particularly strong and innovative products. The “Architecture + Textile Object” innovation prize will be presented for the 14th time in recognition of textile products and interiors solutions that are in particularly high demand in architecture. The prize-winning products will be displayed in a special area in the foyer of halls 5.1/6.1. The prize-giving will take place there on January 10 at 5 p.m. Industry magazine AIT will also present awards for innovative products selected directly at Heimtextil as part of a trend-scouting mission by around 30 architects. These products will be presented in the foyer of halls 5.1/6.1. Also not to be missed is the industry award “Finest Interior Award: contract 2016,” for which a distinguished jury will select textiles and design solutions in 16 categories, which will be displayed in the foyer of hall 4.0.

Heimtextil has a special visitor package for specialist retailers and interior designers too, launched under the title “Heimtextil Insider.” “We are offering interior designers first-hand information at the most important meeting point for the industry worldwide,” explains Sabine Scharrer, Director responsible for the contract market at Heimtextil. “With our ‘Heimtextil Insider’ bonus program we aim to support them and give them a warm welcome in Frankfurt.” The package includes a free ticket covering all exhibition days and including use of the RMV local public transport. At the “Heimtextil Insider” area in the foyer of hall 4.2 these visitors can rest awhile on comfortable seats and enjoy free refreshments. Specialist visitors who have registered for the program also get a voucher booklet that offers advantages with cooperation partners as well as a welcome gift. Expert-guided tours of the trade fair will also leave from the “Insider” area. And anyone needing to kick back and digest the countless new impressions after the great distances covered should take advantage of the mini massages offered in the “Insider” lounge.

The highlight of the “Heimtextil Insider” program however may well be the newly organized evening event that has been thoughtfully named “Frankfurter Stöffche.” This refers to the apple wine that is Frankfurt’s specialty and which is known by locals as “Stöffche,” a reflection of the hospitality offered to participants who will gather on the evening of the first day of the fair, i.e. on January 10, 2017, in hall 5.1 to enjoy a glass of the pomological delicacy or another drink along with regional treats in the company of colleagues, business partners, visitors and suppliers.

Heimtextil
Frankfurt on the Main Exhibition
10. bis 13. January 2017

Opening hours:
10. and 12. January 2017: 10:00 to 18:00 p.m.
13. January 2017: 10:00 to 17:00 p.m.

All informations at a glance:

For interior designers and interior decorators from the German-speaking world, a new website is available which provides a first informative introduction to the Heimtextil: www.meineheimtextil.de

Lectures, guided tours and interesting exhibitors for the object area to „Interior.Architecture.Hospitality“ are bundled in a guide:
www.heimtextil.messefrankfurt.com

The program "Heimtextil-Insider" for interior decorators:
www.heimtextil-insider.com

Theme Park + Explorations

Guided Tours: www.events.messefrankfurt.com
Lectures: www.events.messefrankfurt.com