NOVELTY
Bolon 2022: TRULY

Don't be afraid of big patterns: "TRULY" is the name of Bolon's new flooring collection, which is more of a fashion statement than mere carpeting.

1/26/2022

With "TRULY", Marie and Annica Eklund show their special connection to fashion: the sisters are the third generation to run the Swedish family business Bolon, whose woven vinyl floors made their way into Armani sets back in 2003. For the new "TRULY" collection, they have now created five patterns that lend a strong character to any room: from the unmistakable graphics in "Anything Everything", to multi-coloured squares with a soft shimmer in "Disrupt and Discover", to "100%" with a sparkling zig-zag pattern in ultraviolet. Deep black with copper and blue accents, "Precis" glitters, while "I see you" with a chalky white surface provides the perfect base for a collaged pattern. "On our journey, we found ourselves right in the heart of our DNA, in the heart of Bolon. All our creative work and our many experiments brought us here. The five Bolon faces in our campaign show who we really are, says Annica Eklund", Chief Creative Officer at Bolon. Bolon's grand entrance is also convincing when it comes to the material: the "TRULY" collection is made with recycled material and renewable energy. (am)