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Participative, PPAG, Enzi, 2002

Diversity for life

The exhibition ‘Aut Now. 100 x Austrian Design for the 21st Century' at the MAK Vienna from 18 September 2024 will provide a comprehensive insight into what characterises product design today.
7/29/2024

100 objects from 25 years were selected: Including furniture, lights, home accessories, a sewage system, material experiments, tools, toys, prostheses - divided into 25 categories. These range from ‘Circular’ to ‘Material as Possibility’ to ‘Empowerment’ and show the qualities that the designs offer both for the optimisation of everyday life and in favour of systemic change. The exhibits include both prototypes and series products from young creatives and established companies, inviting visitors to be inspired by the ideas. At the same time, the overview shows the development of Austrian product design and poses the question of what constitutes ‘good design’ today. ‘Ideally, contemporary product design stands for a dynamic and holistic approach that focuses on the needs of modern society and the environment,’ say MAK curators Sebastian Hackenschmidt and Marlies Wirth, who developed the exhibition together with Georg Schnitzer and Peter Umgeher, founders of the Vandasye design studio. As part of the Design Everyday exhibition series during Vienna Design Week, Vandasye regularly presents Austrian product design that proposes sophisticated yet functional and inspiring solutions for everyday life. (am)

AUT NOW
100 × Austrian design for the 21st century

MAK Contemporary MAK
Stubenring 5
1010 Vienna

18.9.2024 until 18.5.2025
Tue 10 to 21 h
Wed to Sun 10 am to 6 pm