What's important when it comes to so-called charity design, apart from well-intentioned social commitment, is seductive marketing. In recent years, Danish manufacturer Vipp, a family company founded in 1939, has stood out from the rest, in relation to this type of creative event. In no time at all, Vipp has evolved from a small professional design company to an internationally successful lifestyle brand, with their incredibly simple but functional pedal bins. For the first time, three years ago, Vipp in a joint venture with Danish supermodel Helena Christensen, invited a number of French celebrity designers to transform the rubbish bin, that most unglamorous of everyday objects, into an imaginative artistic design. The money, Euro 35,000 in total, generated from the subsequent auctioning off of the objects, was donated to the needy. This year, Vipp's creative charity design enters its fourth cycle. This time, in addition to international designers, five-star chefs and rockstars like Bono, have been motivated to try out their ideas on a Vipp classic. The money from the auction, which brought in more than Euro 40,000 in New York on 18 September, is being donated to the 'Food Bank for New York City' and the 'Chernobyl Children's Project'. However, in this context, it must be said that the design concept of just a few of these art design rubbish bins immediately bowls you over. Karim Rashid allowed his ballooning plastic fantasies grow beyond the gleaming stainless steel like a kind of flower-sticker plant, while Leon Ransmeier's bin has been shrunk to saucepan size. Dominic Wilcox, who already knew his way around the booming, branded art design, creative segment won genuine applause for his limited edition rubbish bin. His charity readymade, Xylophone bin, features a wooden sound conductor, which winds around the circular steel housing of the rubbish bin, like an elegant spiral staircase. When the pedal, which opens the lid of the bin, is depressed to throw in rubbish, a melody is produced by a small metal ball which drops down the wooden sound conductor, level by level, without ever leaving the track. Sometimes the ball lands in the jackpot and sometimes outside it but whatever the outcome, the concept is amusing, almost poetic. One cannot help wondering whether such a wonderful everyday object would have been created were it not for charity marketing? Probably not.