NOVELTY
Amphora Design: Reel by Studio Adolini

Amphorabrand presented at MilanoDesign Week 2024,is making a name for itself in the tapware industry with an identity that is already solid and well stratified, and a variegated collection,fruit of a four-handed collaborationwith one of the most prominent creative design firms, Studio Adolini.

A new player on the scene, Amphora springs from the entrepreneurial drive of the Ponsi brothers-Rocco, Silvia andFabio –and their desire to recover the family expertise and give it a contemporary twist. The deep knowledge and long-consolidated manufacturing tradition ofthe Ponsi family in the industry constitute a fertile soil for the new brand to put down its roots,nand from which to draw constant inspiration. Therefore, solid grounds shape this venture to which the new generation has added its own young and dynamic vision. It is thisduality –poised between past and present, between tradition and the avant-garde, that defines the brand identity. The result is an innovative company in terms of design and experimentation, with a profound and authentic knowhow. Their aim is to look ahead and map outthe future evolution of this industry, while putting technological, formal and material research at the centre, to develop a production system of inexorable sustainability.

These are the guiding principles behind Reel, the new tapware collection designed by Studio Adoliniwho share a design vision with the Ponsi brothers in which heritage and modernity complement each other. Infact, theStudio is run by Romano Adolini and Niccolò Adolini, practically a dialogue between two generations that gives rise to product and interior design projects pervaded by a sense of proportion, with a keen focus on quality and details.