NEUTRA by VS
Germany

A Pioneer of the International Style – the undiscovered Furniture Designer

More than 90 years after architect Richard Neutra (1892-1970) immigrated from Europe to Chicago, his furniture designs, created in 1920-40's in California, are back on the market. The individual pieces and selected series of furniture that Neutra designed for his clients, are now re-issued by VS as an exclusive edition. In cooperation with architect Dion Neutra, son and architectural partner of Richard Neutra, the Neutra Collection by VS is ready for re-discovery by the architecture and design community - long fascinated by designs of the modern classics.

Background VS has more than 110 years of company history – all held with the estrablishing family - that generated numerous pioneering product developments: Each chapter in VS’s story as a major German furniture manufacturer illustrates the company's high standards and uncompromising focus on quality. The intensive development work through the decades has led to a strong product range, focussed on school furnishings and highly diverse contract furniture for offices. In recent years this also includes major banks, automotive companies, and public institutions, which source their office furniture and services from the VS product lines.

The history of VS through 1910-30 is linked to the activities of the German Werkbund and to leading modernists in architecture and design of that period. With Bruno Paul, the mentor of architect Mies van der Rohe, VS showcased a prize-winning reformed classroom at the Brussels World Exhibition in 1910 and a Montessori classroom at the 1914 Werkbund exhibition. VS was awarded prizes for furniture design at the1958 World Exhibition and again at the 1960 XII Triennale in Milan). The VS Company associates itself with such reknowned designers as Verner Panton, Jürgen Greubel, architects Günter and Stefan Behnisch, Hubertus Eilers and Peter Brown. The company's interest in associating itself with world-class designers and architects has led to the 2012 acquisition of all exclusive rights to the Furniture Collection designed by Austrian-american pioneer of modernism, architect Richard J. Neutra (1892-1970).

The individual pieces in the collection have been researched by VS Germany and documented in great detail. Prototyping, testing and selection of genuine materials has followed, resulting in an exclusive collection of lounge chairs, cantilevered chairs and side tables, manufactured by VS in Germany (www.vs-moebel.de). The collection will be further expanded in the coming year.