Massproductions
Sweden

Englishman Chris Martin and Swede Magnus Elebäck met ten years ago and have since worked side by side as consultants for the furniture industry. With their accumulated knowledge from these years, they are now taking the next step by producing and marketing their own collection of furniture using a new and simple method for developing products. By taking away the filters normally associated with a producer they can make products that would otherwise get stuck somewhere in the development process.
Chris Martin, who used to be Jasper Morrison's right hand man, has designed Massproductions first furniture collection, "Tio". The collection consists of chairs and tables in steel wire which are produced in a computer controlled bending machine. With just a few steel wires, Chris Martin has designed furniture which catches the eye and attracts the design conscious customer.