Magis
ETTORE

Presented: Salone del Mobile 2016, Milan | Year of design: 2016 | Design: Konstantin Grcic

ETTORE

Interior accessories › Living room / Office accessories › Decorative accessories

"It says a lot about Perazza, founder and head of Magis, that he has chosen the mule as emblem of his company. And, obviously, it says a lot about the company, its spirit and character being hard working, tireless.

While we were working on the BRUT collection of cast-iron furniture, Perazza asked me if I could draw a mule to be made cast in iron for the company´s 40th anniversary. At first I was surprised, thinking that I have probably not drawn an animal since my childhood.

I did it, and it was fun. ETTORE turned out a real mule, its legs firmly on the ground, determined and strong. But it is also a beautiful thing, loveable and playful. Just like Magis."

Konstantin Grcic

Ettore 2

Ettore

All Ettore products

Features about ETTORE

An apartment for friends and their friends

An apartment for friends and their friends

10/27/2016

For the international interview magazine “Freunde von Freunden”, Magis used pieces by a variety of designers to transform an apartment in Berlin into an event venue.

Magis Related Articles

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Golden Vision

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The "Costume" sofa designed by Stefan Diez for Magis was honoured with the prestigious ADI Compasso d'Oro for its pioneering design.

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In the hills behind Florence, La Marzocco, a company known for its coffee machines, runs the Accademia del Caffè Espresso, a cultural center housed in a former production plant. Interior designer Stefano Zagni found suitable furniture for the fit-out when viewing Magis’ diverse collections.

Designing the Essentials

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This year designers Alberto Brogliato and Federico Traverso presented their latest product for Magis: The "Trave" chair. In this interview they tell us why for them good design is essentially about balance, time, and, paring things back.

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STYLEPARK RAFFLE

Technology and poetry

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Stylepark is raffling off one "Bouquet" table lamp by Magis.

Stylepark Selected Award 2022

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With the Stylepark Selected Award 2022, Stylepark honours the best new products of the year. These are the award winners.

A new approach to light

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With "Lost" and "Bouquet", BrogliatoTraverso enrich the Magis portfolio with the first light collection and a wireless vase light. Both shapes perfectly translate the philosophy of the Italian family business: they are both unique in design and universal in use.

Always a step ahead

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The Italian family business Magis combines an international design language in its extraordinary range. "Class not mass" is the credo that Alberto Perazza, together with Barbara Minetto, continues in the second generation. We met him for an interview at the Salone del Mobile in Milan. Read part one here.

A fitting addition

A fitting addition

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With his “Bell Chair” for Magis, Konstantin Grcic has not only designed a sustainable and robust alternative to the Monobloc. For he also demonstrates by means of the contemporary color concept that the focus on the essentials in design is important in every respect.

Pioneer in the best age

Pioneer in the best age

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Magis celebrates its 45th anniversary this year and looks back on an eventful success story that began in 1976 when Eugenio Perazza founded the company.

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Modular Alphabet

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In the form of “Costume” for Magis, Stefan Diez has designed a durable sofa that is straightforward to repair and flexible in use.

The sofa, revolutionized

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"What if we completely rethought the sofa?" – this question brought Magis together with Stefan Diez for a joint experiment: a flexible system made from recycled and recyclable materials.

With courage and passion

With courage and passion

9/14/2020

Eugenio Perazza, the founder of the Italian furniture manufacturer Magis, is honoured for his life's work with the ADI Compasso D'Oro Liftetime Achievement Award 2020.

Revolution from a single source

Revolution from a single source

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"Bell Chair" is the name of the new, sustainable and affordable chair by Konstantin Grcic for Magis, which sets an end to the negative image of the classic monobloc chair.

Magis 2020: MARIOLINA MONO

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Magis creates elegant monoversions in black and white of the classic "Mariolina" by Enzo Mari.

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SALONE DEL MOBILE 2017

New tables: From material fetish to the Zen factor

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Be they short or long of leg, simply unique or extravagant: there’s no end to the variety of tables in Milan.

Princely seating

Princely seating

10/25/2016

The renovation of a historical chateau in Belgium was completed with furniture by Magis.

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