Area Paul Smith

Presented:	Stockholm Furniture Fair 2010, Stockholm
Stylepark-ID:	05.1012.00098
Categories:	Home furniture › Seating furniture › Modular seating furniture
	Home furniture › Seating furniture › armchairs
	Home furniture › Seating furniture › Sofas

Product description

When Stockholm Furniture Fair 2010 Guest of Honour Sir Paul Smith was asked to design a lounge for this year´s fair he chose to use Lammhults modular sofa Area, designed by Anya Sebton.

This is a great opportunity Lammhults Möbel, especially since Anya Sebton´s basic idea for Area is to inspire to creativity and playfulness. Here we can see a great example of exactly that.

Area´s modules are held together by an innovative magnetic linking device, making it easy to create inspiring seating solutions which can be further enhanced using different colours and patterns. This is something that British fashion designer Paul Smith immediately picked up on. He will dress Area in various creative ways using different fabrics, among these some are of his own design for Maharam.

Lammhults will auction off some of these modules during the Clerkenwell Design Week in London, May 25-27. The money raised will be donated to Maggie´s Cancer Center to support their research and work with cancer patients.

Articles about Area Paul Smith

Swedish heights

Swedish heights

2/26/2010

This year, and despite the economic crisis, the Stockholm furniture fair has consolidated its leading position in the Scandinavian market. And looks like emerging as a real alternative to Cologne and Paris.

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Pragmatic and upbeat

REVIEW – STOCKHOLM FURNITURE FAIR 2024

Pragmatic and upbeat

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“A test bed for new ideas” was the overarching theme of the Stockholm Furniture Fair from February 6 to 10, 2024. The presentation was by no means as prosaic as the title, and in fact it quickly became clear: This ongoing experiment is starting to get playful.

Stay flexible

REVIEW – STOCKHOLM FURNITURE FAIR 2023

Stay flexible

2/18/2023

For three years, the Stockholm Furniture Fair had to take a break due to the pandemic. That both the organisers and the Scandinavian creatives and companies have integrated the current change into their work during this time became quite clear when the gates of Stockholmsmässan finally opened again from 7 to 11 February 2023.

Flaunting a new feel for life

Flaunting a new feel for life

2/10/2015

Stockholm Design Week revealed that noise reduction can look good and smartphones are also changing our furniture. But just what is behind “New Nordic”?

A breath of fresh air from the North

A breath of fresh air from the North

2/14/2013

Scandinavian design stands for simplicity, reliability and high-quality craftsmanship. At this year’s Stockholm Furniture Fair we were met with attempts to redefine such values in the 21st century.

Tunnels, attics and parking lots full of furniture

Tunnels, attics and parking lots full of furniture

2/12/2013

When the fair comes to town, as in the Stockholm Furniture Fair and the Northern Light Fair – galleries, studios and showrooms across the whole of Stockholm open their doors and the crowds come flocking. There’s always something new waiting to be discovered – in homes, in an old building near the docks, a repurposed parking lots, or even an attic. The Stockholm Design Week team even went so far as to fill a tunnel with robots.

Braving the crisis with power and creativity

Braving the crisis with power and creativity

1/27/2009

It was tough going for Cologne's furniture fair this year. But not everyone let the crisis get them down. There were some strong showings in connection with the imm cologne, but naturally this overview is incomplete and subjective.

Manufacturer:
Lammhults, Sweden

Design:
Paul Smith
2010

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