Getting your teeth into things?
2/17/2012
The oft-heard trope "never work with animals or children" may be somewhat extreme but it must be said that when animals are used in advertising, agencies do not always achieve the desired effect. The ploy not only leads to a great deal of speculation when it comes to the animals' emotions (which in turn results in an adherence to clichés) but at times such commercials can even become rather preachy; as evidenced not only by cheetahs, walruses and sharks but chimpanzees too.
