Michele Di Fonzo
PRADAMANO, Italy

BORN FROM A PASSION FOR LEATHER, FRAG BOASTS A CENTURY OF FAMILY TRADITION, RICH WITH EXPERIENCE AND PROFESSIONAL EXPERTISE.

Frag is a leading specialist in leather chairs. Carefully selected natural hides, available in a wide range of finishing and colours, are created using the most modern production methods and then finished by hand with the skill, passion and care of a tradition that makes every Frag product both unique and perfect at the same time.

Thanks to an extraordinary expertise, Frag transforms the traditional material of leather into a versatile and modern product, drawing inspiration from other fields like fashion and luggage design, such that the leather takes on both an aesthetic and functional/structural valence.

The cultural and technical resources of Frag are optimised by the creativity of designers commissioned by the company to contribute to its collections. Innovation in the use of materials, quality, purity of form and attention to detail are the main characteristics of the products, in a further demonstration of the appropriateness and ductility of leather in responding to the needs of designers.

LEATHER AT FRAG HAS ALWAYS BEEN A FAMILY BUSINESS, EVER SINCE 1921, WHEN GRANDFATHER GIOVANNI STARTED WORKING LEATHER.

Today, treasuring the experience acquired through the years, after four generations, work at Frag still begins with the selection of the hides. Tradition and innovation find at Frag the perfect balance, essential to couple an ancient material with the most contemporary design.