3Deluxe
Wiesbaden, Germany

3deluxe transdisciplinary design – background
As a design collective, 3deluxe unites around 40 creative professionals covering the fields of architecture and interior design as well as graphic and interactive design under one roof. Since the foundation of the Wiesbaden office in 1992 the team works between the poles of spatial design, art and pop culture – in an interdisciplinary and transmedia way at the interface between the analog and the digital world.
The results of this creative synergy are hybrids of two- and three-dimensional design: graphic works display a spatial effect, whereas architectural concepts are based on communication principles. In this way, 3deluxe designs complex collages, so called multilayered atmospheres that encourage a variety of sensual experiences and allow a multitude of possible interpretations.
The objective of 3deluxe’s transdisciplinary design solutions is to make objects, enterprises, spaces and buildings as radiant and appealing as possible.

3deluxe is organized in two specialized creative units that have different areas of responsibility:

3deluxe in/exterior, directed by Dieter Brell and Peter Seipp, specializes in spatial design and architecture. Due to its characteristic use of shape with an organic touch, 3deluxe in/exterior has become a style icon in an international context.
With its open design approach and a team that thinks beyond the limits of its profession, 3deluxe in/exterior identifies the unique, visionary aspects of each project and creates architectures and spaces that reflect the social and cultural tendencies of the present and at the same time point to visions for the future – places that inspire and touch people.The projects that received international recognition and numerous awards include the multimedia experience room ‘Scape’ at the Expo 2000, the interactive installations during the Soccer World Cup 2006, the design of the ‘Cocoon Club’ for star DJ Sven Väth, the architecture of the ‘Leonardo Glass Cube’, the redesign of the ‘Zeilgalerie’ in Frankfurt or the Butterfly Pavilion on Noor Island.

3deluxe graphics & interactive, directed by Andreas and Stephan Lauhoff, supports enterprises and institutions with strategic brand development, corporate design and successful brand and corporate communication.
The team creates Corporate Charisma using integrated concepts for digital communication and transdisciplinary design, thus obtaining maximum radiance and appeal. In this way they create brand environments for the 21st century: communication creating engagement. Solutions for interaction that are perfectly adjusted to the intuitive behavior of users and the specific needs of the target group. Authentic stories that give a unique personality to enterprises, brands or products. Visual identities and emotional experiences that make values not only visible but ensure that they can be experienced with all our senses.For years, 3deluxe graphics & interactive has been responsible for the presentation of leading sports brands such as North Kiteboarding, Focus Bikes or Salewa Outdoor and has been providing integrated brand communication for numerous enterprises from all sectors. The projects by 3deluxe received numerous awards in the most relevant contests of the creative industry.

RECENT AWARDS

- Category Winner World Architecture Festival 2017, Sharjah Observatory

- Winner German Design Award 2018, Noor Island Park

- Shortlisted Light Middle East Awards 2017, Noor Island Park

- Shortlisted World Festival of Interiors 2017, Butterfly Aviary & Noor Café

- Shortlisted Restaurant & Bar Design Awards 2017, Noor Café

- Gold A’Design Award, Noor Island Park

- Winner IF Design Award 2017, Noor Island Park

- Special Mention German Design Awards 2017, Butterfly Pavilion

- Winner Iconic Awards 2016, Butterfly Pavilion

- German Brand Award 2016, Vimi