Sak

Animals in advertising – we've all seen it. But what is it that makes them so popular when it comes to lending brands and products a positive image? What characteristics do we attribute to them? Do animals move us, or are we mainly pandering to cliches? A short series outlines a few select examples.

Ross Lovegrove presented his new chair “Diatom” in Milan at the Moroso booth. Adeline Seidel conducted a series of txt-msgs with him on his diatomic passions.

Crawling into hanging birds’ nests, taking refuge in airy tipis and hiding in modern wooden constructions: Kids aren’t the only ones allowed to play outdoors.

For quite some time, manufacturers of decorative luminaires were hard hit by the innovation of LEDs. What to do with their traditional designs that were built around lamps and spots? They have since overcome the future shock and the industry is now fielding new products in all shapes and sizes.