Camira 2023: REVOLUTION
4/28/2023
Marking a new era in textile circularity, Revolution is created using waste wool yarn and is the first fabric to be developed using Camira’s state-of-the-art textile reprocessing capability, iinouiio, which was acquired in 2022.
Manufactured in Yorkshire, Revolution is produced by stripping back waste yarn into its fibre form and then blending with virgin wool, before being carded, spun, and woven into fabric. With an irregular twill weave, the unique textile has a soft touch finish and performs to the highest commercial standards.
Commenting on the launch of Revolution, head of creative, Lynn Kingdon said: “Revolution is a powerful illustration of how lessons from the past can be used to innovate in the present, for the good of the future. Each shade in the Revolution colour palette has been lovingly developed with the original colouration of the recycled woollen fibres as its base. This innovative method of colour curation eliminates the concept of dyeing, reducing the use of harmful chemicals. Revolution is created using waste wool from our own manufacturing processes, it is a truly closed loop fabric that extends the lifespan of wool, enabling this precious natural resource to be used all over again as fabric on furniture.
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