Hollywood Floor Lamp

Travelling through Africa, William was touched by the slenderness and pure beauty of the branches and trees scattered across the land. Back in Europe and driven by his fascination, William sketched lighting objects that captured the character and the emotion of the vegetation in its arid environment. He soon moved from the drawing board to the workshop, where he crafted and shaped the metal into prototypes for hours on end. A lighting sculpture was born, which we now all know under the name HOLLYWOOD.

Just as trees grow in different shapes and forms, the HOLLYWOOD line also shows its diversity. The collection is available in round, conical and square shapes. Through the years the collection has been applied by architects and designers around the globe. Based on the Hollywood line William Brand also created several commissioned lighting compositions . Numerous luxury brands, renowned hotel chains and restaurants, like Chopard and the Swissôtel, have placed the HOLLYWOOD in their locations as a part of their brand identity. One can find these beautiful examples on our website, in our lighting books and image bank.

William Brands comments on his work: After coming back from a family trip to Namibia, I felt an urge to translate the strong impressions of this trip into a lighting sculpture. Around the same time we were asked to lighten up the yearly Academy Awards in Los Angeles. The star-filled ‘Green Room’ was energised by both the winners of the Oscars as well as this new collection: the HOLLYWOOD collection took off amidst the stars.