The intricate relationship between designer and product, a key factor in the world of design, is a challenge that never ends. Evolving incessantly, young lady is a beautiful example of a story that renews itself.
This was the case with the relationship between Paolo Rizzato and the series of Lady seats that he designed for Alias in 1993. A collection in continual progress, which began with Young Lady in Vienna straw, continued with the tables and a leather variant, New Lady, and has now produced New Lady Soft.
Rested on different supports – a stylish tripod, a solid wooden base and a new chalice-shaped base in cold-pressed steel –, New Lady Soft features a moulded polyurethane shell upholstered with leather or fabric and finished with an elegant piping that brings to mind the attention to detail typically associated with sartorial work.
New lady soft bears witness to Paolo Rizzatto’s capacity to create ageless projects that evolve over time without losing any of their original appeal. Past and present blend in a perfect trade-off between stylistic search and technological experimentation.
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