"Style, Substance, and a Sprinkle of Fun"

By Hogen isn't just a brand; it's a mood, a style, an attitude. It's the spark of everyday luxury that moves with you and the comforting touch of familiarity. With a spirited nod to our roots, we proudly incorporate regional materials that are shaped and honed by the skilled hands of local craftsmen into our designs. By merging these with modern aesthetics and a forward thinking design ethos, we create distinctive fusion that is as unique as it is memorable. The result is a collection of unique pieces that embody everyday luxury and exude familiarity, all while speaking a global language of style and substance.

With our foundation firmly set in the past and our sights on the future, we are honoured to bring a piece of Malaysia to the world stage. In essence, By Hogen merges tradition with innovation, crafting functional furniture and weaving narratives that bridge cultures - all with an unmistakably Malaysian touch."

The By Hogen Ethos : Design To Redefine Lifestyle Essentials

Step into the world of By Hogen, where we defy the status quo and define freedom. We re not just creating furniture; we're rewriting the rules of design. Our mission is simple yet transformative - to craft innovative, distinctive, and mobile pieces that enliven any space, blending functionality, style, and character effortlessly.

Our design principles champion versatility, mobility, and ease of assembly, mirroring the dynamism of contemporary lifestyles and the essence of modern nomadism. We create furniture that moves when you move, packs and unpacks with ease, and seamlessly fits into your ever-evolving lifestyle.

In a world dictated by fast consumption - fast food, fast fashion, fast furniture - we offer an antidote. We design our creations as a meaningful response to the growing scarcity of resources. We're not about making grandiose promises to save the world but rather about designing smarter, crafting better, and fostering sustainability through durability and aesthetic resilience.
Each By Hogen piece defies the negative stigma often associated with knockdown furniture. We prove that tool-free assembly doesn't mean cheap or fragile. Instead, it symbolises everyday luxury, intuitive design, and robust craftsmanship. Our pieces withstand the test of time in both style and quality, offering resilience that refuses to bow to fleeting trends.

At By Hogen, we craft furniture that resonates with the spirit of the modern individual -a free spirit who values individuality, quality, and practicality. We're not just shaping furniture; we're shaping a lifestyle.

Transcending Boundaries : Freedom Within Reach

At By Hogen, our brand philosophy rests on a simple, yet transformative idea: to put freedom within reach. This freedom takes form in our furniture, offering a stark contrast to the rigidity of conventional fully assembled pieces. We view design as an unrestrained dance of aesthetics and mechanics.

Every curve, every line, and every seamless joint seeks to provoke, to challenge, to inspire. For us, furniture isn't static. It's a dynamic foundation, ever-evolving to meet the needs of the individual, and acting as a silent partner in the symphony of life.

For the nomads, the adventurers, and the always-on-the-go, By Hogen is their constant. A little slice of home they can carry with them, wherever they wander. These aren't just people buying furniture, they are starting a journey, embracing a lifestyle where every change is a new beginning.

With By Hogen, the freedom to dismantle and move around becomes a reality, setting our pieces apart in the realm of modern furniture design.