Ran Amitai
Tel Aviv, Israel

We are studio Gilli Kuchik & Ran Amitai (formerly known as Bakery Studio). Founded in 2009 our studio is based in Tel Aviv, Israel. We create strategic based products, things and experiences across multidisciplinary fields which all have in common our love and passion for materials, technologies and innovation.

Who we are
Gilli and Ran met and became a couple in life and in design during their studies at the department of industrial design at the Bezalel Academy of Art and Design (Jerusalem) where they both graduated with honors. Gilli is also a graduate of the industrial design Masters program at the Technion – Israel Institute of Technology (Haifa). Both Gilli and Ran are lecturers at the industrial design department of the Holon Institute of Technology (Holon). Since its establishment the studio has worked with leading companies in Israel and abroad, won numerous prestigious design awards and has exhibited and been featured in exhibitions and design publication around the world. The works of the studio are part of Design Museum Holon permanent collection.

What we do
We are a full service design agency. Our work spans through design research, design strategy, concept development, creative problem solving, design for manufacturing, prototyping and manufacturing support. To learn more about our services visit our services page.

Approach
We work in a collaborative, fast paced, multi iteration process together with our clients which is based on a design strategy rooted in research and analysis of our clients and their customers needs. We believe in a design process based on hands-on research and experimentation with materials and technologies and finding new ways of interpreting traditional and emerging production methods and objects in order to generate for our clients innovative products with substantial competitive advantages. We tailor our services to perfectly fit each of our clients specific needs and challenges and strive to create long lasting collaborations and partnerships.

Recognition
Our work has been extensively recognized by leading International design institution including museums (Design Museum Holon), auction houses (Sotheby’s, Tiroche Auction House), design awards (Red Dot Award, NYCxDesign, Bezalel Academy of Art and Design, Israel Museum and more), galleries (Paradigma, Design Space, Saga) and design stores (Tollmans, Jewish Museum Store, Tel Aviv Museum Store, Pamono).