Lina Obregon

Lina was born in Colombia in 1972, but she has lived and worked in Milan for over fifteen years. Graduated as Industrial Designer in Medellìn, Colombia at the Universidad Pontificia Bolivariana she got a master in Bionics and Design at the Istituto Europeo di Design Milan, Italy in 1997.

In 2000 she started working as Design director for Totaltool studio mainly running concept strategic design projects and product design for important clients such us SVGomma (awarded with a Compasso D'oro selection 2004), Q_Free (Urban Ticket Design, awarded with a Compasso D'oro selection 2007) and Play+ (Intrecci was selected for “D come Design, la mano, la mente, il cuore” show, Museo Nazionale di Scienze Naturali, Turin 2008).

She founded and managed the “Design and Bionics” group at UPB in Colombia, while she worked as a teacher. Back in Italy, she held classes and international workshops about strategic design.

She also worked for Fragile leading product design projects for the cosmetic industry and she collaborated with Focusdesign, partner of Technogym Brembo in the wellness design field. She worked for Studio Villa as product designer developing projects for Eutron (USB Smart cart reader. award winner industrial design Smau 2001), Promelit LG (Telephone award winner industrial design Smau 2002).

Since 2009 she has been working as design consultant with Serralunga, DesignMesa ,Tognana Porcellane – Globe Project with the graphic designer Stefano Mandato -, Deborah group Italia, Porcelanosa – Entasi Project with architect Giulio Ceppi - and MDF Italia.
She designed the new modular sofa Thea for MDF Italia together with the fashion designer Carolina Galan. In this creation Lina has expressed her own disciplinary approach – developed over the years and continuously evolving – aimed at an aesthetic, innovative and emotional synthesis.