Jouni Leino
Helsinki, Finnland

Born 1961 in Turku, Finland.

University of Art and Design Helsinki UIAH, Department of Interior Architecture and Furniture Design 1983-90.
MA Master of Art, Interior Architect, Designer SIO 1990.

'Prerequisite for designe

r's success is to understand the hopes, needs and wishes of the customer; also of the end-user, who the designer might even never meet. The designer has to know the mechanisms of the industry and economy, but still stay brave and unprejudiced. The bas

ic everyday work is all about joineries, bendings and constructions, but the designer should keep his thoughts funny, even wild and reckless. His character should be temperamental and impulsive, but still he is expected to have guts to go through thousand

s of possibilities the forthcoming problem creates. Even if there is a lot of work and the product development projects take time, he should live a sparkling, bohemian celebrity's public life. He should be experienced but young. It is said to be possi

ble.'